Wilson's Restaurant and Ice Cream Parlor has been located in the heart of Ephraim since 1906. A classic Door County landmark that possesses the enchantment to take the youngest visitors back in time with its old-fashioned soda fountain and ice cream specialties, home-brewed draft root beer, flame broiled burgers and juke boxes playing the classics.


During the last 108 years, Wilson's has grown in popularity with each succeeding generation of patrons. Year after year they return to Ephraim, making this their first stop for relaxation and refreshment, information and the exchange of friendly greetings. We look forward to taking a trip down memory lane with you on your next visit!



2014 Season

May 15 through October 20
Open Daily at 11 am ~ Call for closing times or visit us on Facebook



The 4th Annual Fyr Bal Firecracker Frenzy
Ice Cream Eating Competition


Saturday, June 21, 2014
10AM to 10:30AM
$3 Entry Fee. Fun Wilson's Prizes!

1 pint of Fyr Bal Firecracker Ice Cream
Strawberry Ice Cream with Pop Rocks Candy


Age Divisions
10 years and younger
11-17 years old
18 years and older

Download PDF Entry Form & Official Rules




Whether you're looking to enjoy a meal or grab an ice cream cone before enjoying an Ephraim sunset, Wilson's is a must on your next Door County vacation!

If you'd like to bring a part of Wilson's home with you be sure to look at our many Wilson's souvenirs including- t-shirts, ornaments, mugs, key chains, and much more! If you're not in Door County and would like to purchase a gift certificate or souvenir, we're happy to ship them to you. Click here to find out how.
- View our PDF Brochure! -